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Internet & Social Media Marketing Workshop (Full day)

Includes Tea / Coffee / Light Lunch / Free Software & Advertising gift vouchers worth R 3,000

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Product Description

Includes Tea / Coffee / Light Lunch / Free Software & Advertising gift vouchers worth R 3,000

Ideal for anyone responsible for Marketing, Internet Marketing and Social Media Marketing.

This workshop will provide an overview of the trends towards the use of social media for getting your message across to customers and potential customers, for brand recognition, customer contact and lead generation.

We will walk through the main elements of a Social Media strategy and discuss in an open format among the workshop participants, before concluding with action planning for you to take away into your business.

Arrival: from 8:30 Time: 9:00 to 17:00

The workshop will be practical and hands-on, delegates are welcome to bring laptops for the practical session.

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Course Content:

  • What is Social Media Marketing?
  • Why your company needs a Social Media Marketing Strategy
  • Some Statistics
  • Social Media Networks
  • Social Media Network Users
  • Blogging / Web Design
  • SEO (Search Engine Optimisation)
  • Marketing Tools & Instruments
  • Developing & Implementing your Custom Social Media Marketing Strategy:

#1: Identify Business Goals

#2: Set Marketing Objectives

#3: Identify Ideal Customers

#4: Research Competition

#5: Choose Channels and Tactics

#6: Create a Content Strategy

#8: Assign Roles

Arrival: from 8:30 Time: 9:00 to 17:00

About the Presenter: Rudi Schlieben (click for more info) B.Com, B.Com (Hons), M.Com (Marketing Management) U.P.

Mobile: +27 82 923 1878 | Fax: +27 86 687 0932

E-mail: rudi@equadoor.com

Professional Profile on Linkedin: http://za.linkedin.com/in/rudischlieben

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